In cooperation with the Swiss camera manufacturer ALPA® as well as a private collector from Zürich, photo basel introduces a new purchase award for the best artist at photo basel, the ALPA AWARD 2018. This will be the first year the ALPA AWARD is presented to an outstanding photographer, but it is intended as a reoccuring feature of photo basel. From now on, every year a small jury will select an artist from all the artistic positions on display at the booths of the exhibiting galleries. The ALPA AWARD winner will be announced during the week of photo basel and one work purchased from the gallery representing the artist by the private collector. In addition, ALPA® will award a cash prize or ALPA® camera system to the winning photographer.